The AdS/CFT correspondence predicts the existence of non-singlet baryons, i.e. baryons with a number of quarks less than the rank of the gauge group, at strong 't Hooft coupling. Using gauge/gravity duality we will see that these configurations also exist in more realistic, less supersymmetric and/or confining, gauge theories. We will also explore their realization in the gravity side beyond the strong 't Hooft coupling regime.